Should luxe go mainstream?

Assume you could build a company based on thousands of high-end luxury items a year. With billions in revenue. Things that people strive to own and want everyone else to know they own. Items that are truly different, setting your brand and their owner apart. Would you then aspire to make it a volume marque, or would you work to maintain its cache and meaning?  Just wondering…

http://www.nytimes.com/2013/09/10/technology/guarding-a-luxury-aura.html

Maserati-Quattroporte-1024x400 web-luxury-articleLargeDo #Apple and #Tesla and maybe #Maserati have more in common than many people think?  Maybe they shoiuld take a look at fashion.

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Daimler Tesla – dating again?

c0ourtesy car & driver

courtesy car & driver

The on again, off again love affair between Daimler and Tesla seems to warming up again and Elon Musk and Tesla fans couldn’t ask for better timing.   At a press briefing in NY this week, Daimler CFO Bodo Uebber, confirmed he has urged his team to “learn more from Telsa

Early on, Daimler took a 10% equity stake in Tesla (since sold down to 4.3%), providing smart_evthe company not only with much-needed capital but two more important assets; legitimacy and orders for the SmartForTwo and B-Class.  Along with Toyota, Daimler hedged it’s entry into the electric market via Telsa with a smaller order for 2400 Rav4 E.

It strikes me as interesting that this comment comes on the heels of an announcement from Thomas Weber, Daimler’s Head of R&D that the company would deepen its relationship with Continue reading