Should luxe go mainstream?

Assume you could build a company based on thousands of high-end luxury items a year. With billions in revenue. Things that people strive to own and want everyone else to know they own. Items that are truly different, setting your brand and their owner apart. Would you then aspire to make it a volume marque, or would you work to maintain its cache and meaning?  Just wondering…

http://www.nytimes.com/2013/09/10/technology/guarding-a-luxury-aura.html

Maserati-Quattroporte-1024x400 web-luxury-articleLargeDo #Apple and #Tesla and maybe #Maserati have more in common than many people think?  Maybe they shoiuld take a look at fashion.

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