Fiat’s UK-style revival plan faces Italian hurdles

Fiat’s UK-style revival plan faces Italian hurdles.

With Fiat’s global volume around 4 million, and Alpha selling about 125 thousand average over past decade, am I missing something?  So you fix Apha an get it back above 200 thousand annual production, if everything goes well.  Not sure how this improves Fiat brand position with the balance of 3.5 – 4 million incremental cars.

Someone needs to communicate what this Alpha led revival is meant to be.  Sooner or later, we need to get beyond the “deal.”

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